Creativity & Ideation AI Prompt Library
AI prompts for creative thinking, idea generation, audience understanding, and project development.
Guildford's Alternative Uses Test
Creative ThinkingRun the prompt to get a suggestion of a random object. You have five minutes to write as many alternative uses for it as you can, separated by commas. After you are finished, you'll get feedback on how you did so you understand how to improve for next time.
Creativity exercise of combining objects
Creative ThinkingMost ideas are recombinations of existing elements. This prompt gives you two random objects that you are asked to combine to create something new. Describe your idea to get feedback on your thinking and description. Then ask the AI for its own suggestions.
Using AI to develop your writing skills
Writing DevelopmentEnter your genre to receive the first paragraph of an exciting new story. It is up to you to continue writing that story for as long as you can. Once you are finished, the AI will give you feedback on your writing, giving suggestions on how you can improve your writing skills further.
Using AI to developing your visual skills
Visual DevelopmentGet suggestions of images you can visualise. Tell the AI how many suggestions you would like and how complex these suggestions should be. It is then up to you to visualise it clearly in your mind before you create a doodle, craft a sketch, do an oil painting, noodle in Photoshop or craft a Midjourney prompt to bring it to life.
Using AI to understand the motivations of your audience
Audience ResearchIf you want to persuade your audience to do something, it's a good idea to understand exactly what motivates them. This prompt asks you to describe your audience and what you are offering them. And in return it generates a report that outlines their different motivations, their most likely objections and how you could make your message more persuasive to them.
Using AI to develop empathy with your audience
Audience ResearchGet a glimpse into the life of a member of your audience so you can understand their decision-making better. Describe the audience and what you're offering them and get a story about their life and how they relate to your product.
Using AI to improve a creative brief
Project DevelopmentIf you've got a dull and uninspiring brief - or no brief at all - use the prompt to generate a more inspiring brief that will hopefully lead you to more interesting ideas.
Using AI to write a creative brief
Project DevelopmentIf you've not even got a creative brief, just enter this prompt and spend a few minutes chatting with the AI. It will ask you questions to get the information it needs. The quality of your answers defines the quality of the brief it delivers, so don't be a slacker!
Using AI to get random creative prompts
Idea GenerationIf you find your mind getting stuck in a rut, this is the prompt to help you get out of it and start you racing in new directions. Just tell the AI what kind of project you're working on and it will give you random nudges to help you embrace approaches you wouldn't normally consider.
Using AI to create analogies
Idea GenerationAnalogies can be useful ways to help you - and your audience - understand something more complex. Simply add details about your offering - particularly any complex but important parts - and you'll get a list of analogies in return. Simply ask for refinements and give direction to get more specific analogies.
Using AI to generate creative ideas
Idea GenerationA great way of getting interesting ideas is to dramatise a situation by taking things to their logical - or illogical - conclusion. Describe your offering as clearly as you can, especially the problems that it solves to get a list of suggested conclusions that might just get your creative juices flowing.
Using AI to find an interesting spokesperson
Idea GenerationA spokesperson for your product doesn't necessarily need to be a celebrity. Feed this prompt information about your product or offering and get some unusual suggestions of spokespeople that could talk about why it's so good.
Using AI to flesh out a concept
Concept DevelopmentIf you have an idea that you want to quickly develop into a campaign, this prompt will help you do that. Simply describe your idea to get ideas about how you can expand it into multiple executions. If you don't like what you get, give it more guidance. This will help to explore more territory faster and spot the best opportunities for brilliant ideas.
Using AI to present an idea more effectively
Idea PresentationMost great ideas are rejected by the decision-makers. Tell this prompt about your idea and who you are presenting it to. You'll then get a document that gives you a better understanding of what motivates them and what their likely objections might be. This makes it easy to communicate your idea in a way that resonates with them and helps them to understand the real value.
Using AI to increase the chance of an idea happening
Project ManagementThere's a lot that needs to happen between having an idea and it actually running. This prompt help you understand what that is. Describe your idea in detail and the AI will give you a project manager's report showing you what you need to consider, who you need to have involved and what the biggest risks are. That means you can go into your discussions ready to answer those tough questions.